Brussels, 21.5.2015: Today a coalition of business associations, representing thousands of businesses, called for a strengthened Circular Economy Package, based on political leadership and ambitious policies on waste prevention. The broadly supported manifesto serves as input from a frontrunners’ business perspective on the renewed Circular Economy Package, based on the obstacles for circular business as experienced by companies. The circular economy holds the promise of 2 million new jobs, estimated net savings EU-wide for businesses up to 600 billions of euros, and hundreds of millions of tonnes of avoided waste.

Leadership and green public procurement

Strong government policies to mainstream circular business are crucial to reap the benefits of a circular economy. This requires leadership and investments in circular innovation beyond traditional measures. The manifesto calls for the EU and member states to act as launching customer by widespread implementation of green public procurement. In addition, the coalition calls for targets for maintenance, repair, reuse, refurbishment and cascading next to the existing ones for landfill and recycling, as well as flexible competition policy and the foundation of a European Institute for Circular Economy. Finally, the manifesto recommends a Circular Frontrunners Programme as well as sectoral and cross-sectoral programmes.

Economic incentives

In order to reach the targets, we ask for economic incentives to create framework conditions for companies to implement circular business models. Fiscal incentives are crucial to stimulate consumers to buy circular products and services. This can be achieved by adjusting European VAT regulations to allow for VAT rate differentiation on the basis of circularity. This is important to stimulate consumers to buy circular products and services. In addition, improved extended producer responsibility schemes can reward producers of circular products with lower costs, while providing considerable funds for investing in improved waste management.  The manifesto also recommends tax breaks for externally audited integrated reporting. – the European umbrella organization of sustainable business organization – calls the European Commission to issue a Circular Economy Package, leading to the most ambitious objectives in reducing waste, re-use and efficient product policy. Moving towards a truly circular economy requires a cross-policy approach. Katharina Reuter, Coordinator of and CEO of the German Green Business Association, states: “Of key importance for us is that different targets for reuse and recycling are developed and established – notably on electronics, textiles and furniture. In addition to the existing initiatives dealing with re-use, we need to set up networks of approved re-use centers and ensure theirs access to waste streams at collection points.”

Frédéric Benhaim, Co-chair of Entreprendre Vert, the French green entrepreneurs’ and business alliance and founding member of explains: “Whereas local government and private-sector initiatives have taken the lead in the move towards a circular economy, we clearly need European stimulus for member states, local government, as well as the business world to move even faster. By facilitating the economic, financial and legal environment for a more circular European economy, we believe the EU can pioneer a new, indispensable economic paradigm for the 21st century. This will foster local jobs for all kinds of qualifications, know-how buildup, innovation and a shared long-term model for our economy.”

Broad support

The manifesto of the Dutch Sustainable Business Association De Groene Zaak, MVO Nederland and Circle Economy has been signed by, Entreprendre Vert,, Green Alliance, GreenBudgetEurope, INDR, the Institut de l’Economie Circulaire, Plan C and UnternehmensGrün, which together represent thousands of frontrunning businesses throughout Europe. It also contains supportive statements from the European Environmental Bureau (EEB), ACR+ and the Dutch Society for the Protection of Nature and Environment (Natuur & Milieu) and quotes from several businesses.

Press contact:

Dr. Katharina Reuter, Coordinator,, +49-178-44 81991
Frederic Benhaim, Co-chair of Entreprendre Vert, +33688734730,

Press release as pdf